Remove Tricia McKinnon
article thumbnail

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.

article thumbnail

7 Ways Amazon is Expanding Offline

Indigo 9 Digital

By Tricia McKinnon It may surprise you to learn that Amazon has nearly 600 retail locations. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Amazon is estimated to be the number one apparel retailer in the United States.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. By 2017 Forever 21 decided it would open 40 F21 Red stores within that year alone.

article thumbnail

Fenty Beauty’s Growth Strategy: What You Need to Know

Indigo 9 Digital

By Karen Tang and Tricia McKinnon Many celebrities have their own product lines but few change an entire industry. Fenty Beauty was named Time magazine’s Best Invention of 2017. The bigger question is how did Rihanna manage to disrupt when others failed to barely innovate? The case for inclusivity.

article thumbnail

Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

By Tricia McKinnon “History is one long processional of crazy ideas,” said Phil Knight, co-founder and former CEO of Nike. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Carefully manage distribution. Nike is one of them.

article thumbnail

Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

By Tricia McKinnon There’s Nike, then Adidas and coming in third place in terms of revenue is Puma. We decided this is an area we want to be present in as a brand, we want to up our game,” said Erin Longin, general manager of Puma’s running and training business unit. “We This performance has not gone unnoticed.

article thumbnail

5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

By Tricia McKinnon Amidst a shakeup in the retail sector over the past decade dollar stores have been particularly resilient. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? to 12,000 sq.